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Report says consumers are gravitating toward natural and organic products
February 1, 2018
By: Tara Olivo
Associate Editor at Nonwovens Industry
The “Global Baby Diapers Market 2018-2022” report has been added to ResearchAndMarkets.com’s offering. The global baby diapers market is expected to grow at a CAGR of 4.94% during the period 2018-2022. Global Baby Diapers Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. To calculate the market size, the report considers the revenue generated through the retail sales of different types of baby diapers. According to the report, one of the major drivers for this market is consumers’ shift toward natural and organic products. At present, parents are increasingly concerned about the health and well-being of their babies because the skin of newborns is relatively delicate and more prone to skin irritation and rashes compared to children of four years and above. Subsequently, parents prefer natural and organic baby diapers, baby soaps, shampoos, lotions, and others to ensure the safety of their babies’ skin. These products contain less or negligible synthetic additives, colors, perfume, and artificial preservatives, which helps soothe and restore health to the skin and keep the baby feeling fresh throughout the day. One of the significant trends in the market is the increased R&D investments by key competitors. The increasing R&D investments by competitors are aimed to further improve the efficiency of the baby care products and their safety for use. The global baby diaper market is witnessing numerous innovations as key competitors are coming up with a variety of baby diapers that would cater to different skin types and ages.
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